top of page
Pure Barre Challenges
Pure Aced
Pure Aced was a playful, challenge driven campaign built around a custom designed deck of cards, where royal cards represented different class formats and encouraged exploration. The design extended beyond digital into print, with a fully designed deck of cards used in-studio, reinforcing the campaign across physical and digital. From the ads and emails to printed cards in studios, every asset was designed to feel cohesive, interactive, and motivating, turning barre into a game through the Pure Aced challenge.
Barre Stronger
Barre Stronger relied on powerful, image-first design, using intensive blue and red lighting to spotlight strength, focus, and intensity. Every asset was crafted to feel striking and confident, using color, light, and powerful imagery to attract members ready to push themselves further.
bottom of page